Video Marketing best way to promote your product
Video Marketing best way to promote your product. Moving image works! 90 percent of the information transmitted to the brain is visual, and the brain processes visual information 60,000 times faster than text. Videos develop their effect especially through their emotional appeal. They can convey feelings and connect them with companies and brands. In addition, they manage to present information in a short time clearly arranged and understandable. These are the classic arguments for good video marketing. Social video marketing adds the aspect of interaction to these possibilities.
Interaction takes place in the community via participation functions, such as comments, likes or sharing on other platforms. Used within the videos, the numerous possibilities of interaction intensify the bond between the protagonists of the videos and the viewers and thus also between the spectators and the brand or the company.
Social videos are a valuable content marketing tool, especially when the personality of a brand is shown or the customer should be in a long-term relationship with a brand. Especially in the B2B sector, social videos can contribute to long-term customer loyalty. For example, a company can provide valuable industry information, so that the customer always feels well informed, attributes a competent image to the brand and builds trust in it over the long term. In order for the videos to contribute to long-term customer loyalty, it is – in addition to social interaction- important that the content of the videos provide added value to the audience. Social videos are content and should therefore become part of a holistic content marketing strategy. This ensures a consistent appearance in all content offers.
The new forms of communication give corporate communications the opportunity to disclose the needs of their customers. This allows a company to better respond to them and increase customer satisfaction and market share in the long run.