Social Media Marketing Services
Social Media Marketing Services. Social Media Marketing is the branch of web marketing that uses social media as a tool to spread its products / services increase its clients and brand awareness and improve the relationship with customers. Social media refers to all online platforms, typical of web 2.0 , which allow a strong level of interaction between users. Examples of social media are social networks (Facebook, Twitter, LinkedIn, Google Plus, etc.) , photo / video sharing platforms (YouTube, Instagram, etc.), blogs (which allow interaction thanks to comments ).
When a social media marketing campaign is carried out, efforts must be concentrated on creating content that attracts attention and encourages users to share with their contacts on social networks. These shared messages will be more effective, as they come from reliable and impartial sources (our friends / contacts on social networks). Therefore, this form of marketing is mainly based on the “word of mouth “, which means that marketing actions result in communication actions mixed with advertising, rather than just paid advertising.
Social media are platforms that are easily accessible by anyone with access to the Internet. Communicating through these tools promotes the diffusion of the brand and often improves customer service. Furthermore, social media are relatively inexpensive platforms for carrying out marketing campaigns.
When you hear about social networks (social network) or social media (social media), the first thing that comes to mind is Facebook, given its great notoriety and diffusion. But “Social Network” is much more. A social network can in fact be any internet site in which there is interaction between users. In this broader sense, even a blog or online magazine that allows you to post comments, or a forum, are in effect the social networks.
Because it’s important for companies
It is known to all that the use of social networks has literally exploded in recent years, and not just among the younger ones. Every day, more than 200 million contents are shared on the social web, both by individuals and businesses. If you do not participate in this “global discussion”, you are missing out on the opportunity to get in touch with your customers, both current and potential.
What we can do for you: our services
We take care of generating visibility on Social Media and Virtual Communities (such as Facebook, Instagram, Twitter, LinkedIn, YouTube, Google+, Pinterest, Foursquare, but also forums, blogs, web magazines and industry portals), tools increasingly used and important for companies . The services we offer include various activities, including the professional management of online reports (Digital PR), the creation, optimization and management of pages / profiles on Social Media (SMO, Social Media Optimization), the creation and management of advertising campaigns on Facebook and LinkedIn and other activities aimed at engagement, that is to make the company dialogue with its reference customers, increasing their interaction and loyalty. For more information or to receive an offer, you can contact us.
Management of Facebook Ads campaigns
With over 900 million users worldwide, Facebook is one of the main goals that influence online identity, entertainment and content distribution. The Facebook Marketing is the set of strategies for getting the most from the rich opportunities of the ecosystem Facebook.
“Facebook Ads” is an advertising platform that exploits demographic and social connection data, allowing the creation of targeted campaigns. In fact, Facebook Ads allow advertisers to use incredibly rich user data, allowing them to select very specific segments of people with a high degree of accuracy.
While traditional media companies have only personal data, Facebook has, on a per user basis, data on connections and specific interactions with friends, companies and brands.
Properly managing a Facebook Ads campaign, if properly inserted into a wider and more complementary social media marketing strategy, can therefore lead to a higher and more controllable return on investment. Weprosys Ltd.is responsible for managing advertising campaigns on Facebook, optimizing its performance in order to guarantee a return and minimize possible waste.