SEO site audit services
SEO site audit services. Detailed site audit is the first step of search engine optimization. Complex search audit will reveal all possible reasons for poor ranking (low positions) of the site for key queries in the leading search engines (Google Bing and Yandex). The purpose of the search audit is to identify problems on the way to high positions on targeted requests.
Cost for different Internet sites
99% of projects on the network contain multiple inconsistencies to the requirements of the search engines Google Bing and Yandex the fundamentals of optimization for targeted requests. To identify the main problems, solve your problems and find effective ways to increase the attendance of the site – you need to order a service. The complex audit includes the analysis:
The text content of the main pages: sections, detailed pages, news, etc. Indication of content errors. Recommendations for correcting textual optimization for target requests.
Software code pages, layout, the presence in the source code of redundant JS-codes and garbage HTML-code.
Internal structure of the site (URLs of pages, reference graph, PageRank distribution within the site).
Search for “broken” links (leading to nonexistent pages) and redundant redirects / redirects that can interfere with correct and complete indexing.
Site maps, its freshness, completeness, the presence of errors and links to garbage (technical) pages, which are better off from indexing.
Hosting activities: server response time, the size of the source code of the page, caching settings in the site management system.
The contents of the robots.txt file, the indexing of technical pages and server settings.
The result of the analysis of internal content is a step-by-step instruction on eliminating all problems – the reasons for poor indexing and ranking.
Analysis of external factors affecting positions
In addition to identifying internal problems in the process of site search audit, external factors that significantly influence the positions occupied by the site in the issuance are subject to analysis. External factors include:
The number and general characteristics of external links leading to the site, the dynamics of their growth.
The presence of natural external references, the dynamics of their growth. Representatives of the site in social networks.
Indexing settings in the webmaster panels (Google Bing and Yandex).
The presence of the description of the site in major catalogs (Google Bing and Yandex).
The result of the analysis of the external environment (external factors) is a detailed report containing all incoming links, their basic characteristics, the dynamics of their growth, as well as recommendations on the settings of the webmaster’s panels and the choice of strategies for further increasing the citation of the resource.
Analysis of the current visibility of the site (current positions)
In the process of search audit, the visibility of the site on important industry queries in Yandex and Google search engines is analyzed. The results of this analysis are recommendations for the textual content of key pages. Compliance with these recommendations will help significantly improve the positions held.
From conducting a search audit to improving positions
After providing a detailed report from our side, to improve the site’s position, it will be necessary to make all recommendations and (for the most competitive requests) to proceed to the process of search promotion .
In a large number of cases, the search audit is useful to supplement the analysis of commercial factors of ranking and usability of the resource. This content of the site is accounted for by Yandex when ranking for commercial requests. Excerpts from such an audit are presented below.
Audit of commercial ranking factors
When ranking sites for commercial requests in large regions of , search engines take into account a number of factors that are called commercial. Their significance is most significant in Moscow and St. Petersburg (due to increased competition in a number of subjects).
In addition to directly influencing issuance, the commercial attractiveness of the resource and its usability affect the conversion of the site (the percentage of orders in relation to total attendance) and, therefore, directly on the return from search engine promotion. To identify the main errors and improve the commercial ranking factors and the conversion rate sent this audit from the specialists of the company “Weprosys Ltd.”
Audit of commercial attractiveness of the resource
In their speeches, the employees of the search engine “Yandex” distinguish the following basic criteria for the quality of a commercial site:
Quality of service delivery (quality of service)
It is to improve these characteristics and sent a marketing audit.
Main factors for analysis
Among the main factors on which the commercial ranking is built in “Yandex” are:
Availability of detailed contact information;
Presence of company offices in social networks;
The number of commodity items for requests that involve the selection of a product;
The average distance (in clicks) of important pages from the main page;
Availability and relevance of discounts and shares for goods and services;
The quality of the descriptions and the availability of technical characteristics of the goods;
And more than 10 different factors of this type.
In this case, various factors play an important role in each topic. So, for example, the number of commodity items (range) plays a decisive role for online office furniture stores, but the value of this signal can be reduced to zero for bulldozer sales sites. The SEO specialists of Weprosys Ltd. have sufficient experience to identify the most significant signals in your subject and there are available ways to improve them.
Mandatory verification stages
When analyzing each project, the company’s specialists make an obligatory site check on more than 25 different items, which are expressed in the company’s internal instruction (part of it is presented below). Also, a direct comparison of the site with the most successful competitors is made, which allows to identify all the problematic sites of the site and form a full-fledged strategy for their elimination.
Implementation of recommendations
All recommendations on the site are recorded in a single Word document, which is both a technical task (TOR) for an Internet marketer / manager to improve the commercial component of the resource. All recommendations can also be performed within the company “Weprosys Ltd.” within the framework of the “Site Support ” service.
Sites that are on promotion, on all implementations and the marketing audit itself, receive a discount of 25% for the duration of the Agreement.
Who needs an audit of an advertising campaign?
According to our practice, more than 95% of advertisers need audit of an advertising campaign. Not more than 5% of advertising campaigns are configured “ideally” and do not require any modifications. In most cases, the list of improvements reaches 10-15 pages of A4 format.
- The purpose of the audit is to identify factors that negatively affect the cost of the click, the CTR of the ads, the level of conversions on the site.
- During the audit, the following shall be analyzed:
Basic settings of the advertising campaign:
Separation of advertising campaigns and others
Thin campaign settings:
Mobile traffic settings
Impressions for additional relevant phrases
Adjusting bids by time
Percentage of location in the special placement and others
Use of commercial words
Using the principle of “Call to action”
Filling in a virtual business card and others
The chosen semantics:
Analyze negative keywords
Analysis of additional semantics and others etc.
The strategy of spending an advertising campaign budget:
Analysis of expenditure of funds per day
Analysis of budget sufficiency
Bid analysis and others
Landing page analysis
Analysis of the purchase / order process
Analysis of contact data and other