Search engine optimization and positioning Services 2018-04-16T07:01:54+00:00

Search engine optimization and positioning Services

Today the Internet is the tool that allows you to reach the largest number of users worldwide and in every language. 95% of Web users use search engines as the main tool for finding information. About 72% of these users make their purchase or reservation online after a careful evaluation of the offers. The search engines are therefore an integral part of the decision-making and purchasing processes of the majority of users surfing the Web. Navigators who, in fact, increasingly rely on the information found through the engines to decide which product or service to buy (in based on their needs, characteristics and / or price, comments and information always found on the Web) and where to buy it, online or followed contacts with a company represented by the site and present in the area.

For companies that also rely on the Web to generate contacts and acquire customers (directly or indirectly), an important input to move to make the most of this means of communication now essential for achieving their goals, including the positioning on search engines in their own media mix.

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Our search engine positioning services

Positioning websites on search engines   what is it about when it comes to SEO, search engine optimization, or search engine positioning. The positioning is the achievement of an important level of visibility on search engines obtained by a series of activities aimed at positioning permanently and then to find those who search on an engine, Web pages specially designed to present and propose in an interesting way and attractive a product, a service, an initiative, a mark … the position is effective when:

Positioning of websites on search engines:   The positioning of the resulting search page for each desired key is in Top30 (within the first 30 search results).

Web site positioning on search engines: optimization the pages that benefit from the positioning are optimized according to mechanisms that make them compatible with the rules of search engines (many borderline SEO techniques are responsible for removing pages and entire sites from search engines).

Positioning on search engines: stable positioning the positioning obtained is maintained over time (too many improvised optimization actions give immediate results that vanish in a few weeks …) ensuring the pages and the site stability in the index of the engines.

Positioning on search engines: persuasive copywriting the pages positioned are pleasant and attractive both under the graphic profile (correspondence to the graphic structure and image of the site) and content (they have interesting and consistent texts with the search key for which they are optimized), and above all they manage to capture the attention of the visitor, pushing him to carry out defined actions ( persuasive copywriting ) such as visiting specific pages of the site, taking contacts, registering or subscribing to newsletters to receive further information, communication of data for contact …

Weprosys Ltd. is a Marketing and Communications agency specializing in search engine positioning for over 12 years.Our staff of search engine optimization and positioning experts can follow you by preparing a feasibility study for the positioning of your site on search engines for key search keys in over 50 languages.

We are obviously not able to present a price list for our search engine positioning services, as they are not ” pre-packaged packages ” like those offered by many other freelancers and agencies … Our interventions are therefore designed to according to the characteristics of each site, of each destination market and of each requirement, and illustrated in our feasibility studies with a wealth of details. If you are interested in the search engine ranking of your site you can then contact us illustrating your needs: we will be happy to present you our best offer for the management of an effective and profitable optimization and positioning project.

SEO is a fundamental part of digital marketing strategy. But today SEO has evolved: many of the “classic” rules are still important, but they must be combined with other activities: design, public relations, social media, content strategies and advertising. That’s why, with Weprosys Ltd. you get a professional service carried out by people who spend their time studying your products and services, and who are always looking for ways to improve your visibility. We offer you as a strategic partner for your business, your dedicated marketing contacts, working with you to achieve your goals.

There is never a “one size fits all” approach in SEO, every company is different, which means every campaign is different. For this reason, our solutions are based on time. If you invest more, you get more of our time.

Take a look at our SEO services below. We’ve done SEO long enough to figure out what the right price for your campaign should be.

DESCRIPTION OF ACTIVITIES

Analysis and selection of keywords

One of the most important steps of any SEO campaign is choosing the keywords you want to position yourself with. Suppose you are a plumber. If you were placed on the first page on Google with the word “plumber”, you would certainly get a lot of traffic, but it would not be a useful traffic. This is because many people type this word to get information on the activities of a plumber, or for example, to understand how a plumbing is done.

At Weprosys Ltd. we consider the volume of research produced by each individual keyword, the competitiveness and usefulness of the most relevant keywords, we estimate the traffic and potential accesses for these keywords. After making sure that the chosen keywords are the best, we develop a targeting strategy, to bring to your site only the people really interested.

After making all these checks with appropriate tools, we will issue a document containing the best keywords, i.e those with which you must position yourself to get access to your site really interested in your products or services, with a high probability of becoming a customer.

Analysis of your site

Usually it is thought that webmasters or web agencies are able to cover all the technical part of SEO. In reality it is not like this: most of the developers know the basics of SEO but, being a constantly evolving sector, they are not always able to be updated on the latest news.

We try to meet this need by providing the complete technical SEO guidelines to give to those who have built your site, in order to obtain the best possible performance. (You do not have a developer yet?) No problem, we’ll put our best experts at your disposal to make sure your site is in perfect SEO form).

With special tools, but especially with the manual control by our SEO experts, we analyze in detail your site, both from the point of view of the code, that of the contents, that of link popularity (the most important signal of authority of a site for search engines), drawing up a list of possible errors and possible improvements. We then release a support document for your webmaster or web agency, so that you can easily make your site perfectly optimized.

Analysis of your competitors

This step will be dedicated to the analysis of competitors and to the study of the reference market. In this phase we will analyze the main competitors in your sector, studying their strategies and the activities they do online.

The SEO activities implemented by them, the keywords with which they are positioned, the number of outgoing and incoming links, any advertising campaigns on Google Adwords will be taken into consideration. By observing their activities, we will be able to identify their strengths and weaknesses and possible opportunities and threats from your industry.

Drawing up of the editorial plan

Today more than ever, SEO is not just a technical activity. Search engine algorithms are increasingly sophisticated in determining the quality of texts on your site. A site that is poor in content or with copied content, even if it has all the technical requisites, will never conquer the top positions in the search engine rankings.

For this reason it is necessary to write the editorial plan for the site / blog, or to define the activities necessary to create content that contains the keywords selected for positioning on Google. The contents will be created in relation to the interests of the target and the activities carried out by the company.

In this document all the necessary points must be dealt with to achieve their objectives, as a target or niche on which they want to aim, subjects treated according to the real needs of the users of reference, cutting and form of contents (post / articles), periodicity of outputs, and interaction with social media and so on.

In drafting the editorial plan it is necessary to provide for certain flexibility and a constant updating, based on the results obtained and on the company’s strategic changes.

Definition of SEO strategy and Web Marketing

We will create for you  a real web marketing plan , which will contain the actions to be taken to improve the visibility of your site and brand on the web,  not only from the strictly SEO point of view , but also which activities to support (site design, usability , public relations, social media, content strategies and online advertising).

Having an HTML and a site structure that help the search engine to crawl is the first step in achieving placement results. Search engines use special software (called robots or spiders) to scan the network and index web pages. If the code and structure of your site are not SEO-friendly, this software may not be able to “read” your pages correctly, and this will be detrimental to your ranking.

Our experts will optimize the code of your site perfectly, correcting any errors and favoring their scanning, improving their performance in terms of traffic and access from search engines.

Optimizing existing content and creating new content

A site full of quality and useful content for your target is exactly what Google likes, and that is rewarded in search results. Often the sites neglect the editorial part, copying texts already published on other sites and without offering true value to users.

We take care of optimizing the contents already present on your site, (institutional pages, news, product sheets, services, articles from the blog) and we will create new ones. If we consider it necessary, we will also create a dedicated blog linked to the site and write content optimized for positioning.

The editing activity will be carried out monthly, for the entire duration of the contract.

Creation and management of link popularity

Although search engines consider many things to determine their search results, the number of “quality” links pointing to your site is still one of the most important factors. Responsible link building is an essential part of any successful SEO campaign.

The first thing to do is to evaluate existing links to ensure that you are not violating Google best practice guidelines. And you have not been penalized without knowing it. After that, we will work hard to  get only quality links.  No link farms, no black hat SEO techniques, only links that go up in the rankings and maintain a good position in the long run. So you do not have to worry every time Google updates its ranking algorithms.

The link building service will be carried out for the duration of the contract; periodic reports will be provided of the new links obtained.

Placement guarantees

No company can guarantee 100% achievement of the top position in Google results. This is what Google states in its SEO guidelines:

Do not trust the SEOs that claim to secure a certain position in the results, which claim to have a “special relationship” with Google or that advertise “priority inclusion” on Google. Google does not allow priority inclusions. The only way to directly report a site to Google is via the Add URL page or by submitting a Sitemap; things you can do yourself without having to pay anything.

That said, once we’ve selected the “right” keywords, we’re able to offer a Google-guaranteed front-page placement for a good number of them.

What is the difference between LOCAL and NATIONAL positioning?

By NATIONAL positioning we mean that your site will be positioned with words such as “selling Iranian carpert “(which do not include the name of a specific location, for companies operating throughout the national territory).

By LOCAL positioning we mean that your site will be positioned with words such as “sale Iranian carpets at New york ” (which include the name of your city or business area, for local businesses).

Monthly report

SEO means nothing without data. The constant monitoring allows you to keep an eye on the situation and touch the results. Every month you will receive a detailed report on the activity carried out and on the results obtained. The report contains the number of articles created, the links acquired and the positioning changes for the selected keywords, as well as important data on the traffic of your site.

Dedicated SEO

For certain sectors, projects or objectives, it is necessary to work daily and constantly in order to achieve maximum results.

For this, only if you purchase our SEO ENTERPRISE service, we provide our SEO expert entirely dedicated to your project , who works every day for you as if you were your employee, to ensure you get your goals even in high sectors competition.

LOCAL SEO

DESCRIPTION AND ADVANTAGES OF THE SERVICE

Many people (especially mobile devices) are looking for local businesses, such as professional studios, restaurants, hotels or shops. Our LOCAL SEO service can help your company stand out from the competition and be found by these people.

Thanks to the LOCAL SEO service you will be well positioned with keywords that include the name of your city or country (such as ” dental clinic Jamaica “, ” cleaning company Vegas”, ” car hire LA “, ” architect NY ” etc.)

Here’s what you’ll get:

 

Maximum visibility in your area of ​​activity

Guaranteed placement for [keyword + location name]

Increase the contacts of those looking for in your area

You pay only for what you really need

IS THE RIGHT SOLUTION FOR ME?

This service is ideal for you if your company works only or mainly with local customers (local businesses, professional studios, restaurants, shops, hotels, etc.).

Request the LOCAL SEO service

The SEO BUSINESS service has a minimum cost of $ 300 per month for at least one year of activity . Depending on the specific requests, the monthly cost may vary (even significant).

SEO BUSINESS:

DESCRIPTION AND ADVANTAGES OF THE SERVICE

SEO BUSINESS offers a complete service for managing your online presence, which goes from the definition of the strategy to all the phases of its implementation.

With SEO BUSINESS we offer you goodwill, consolidation and maintenance of the results achieved, through constant on-site and off-site activities. We will periodically analyze the progress of the positioned keywords, to evaluate their effectiveness and eventually propose changes to the strategy to obtain the best possible result.

Here’s what you’ll get:

In-depth analysis of your site, the best keywords and competitors

Publishing Plan to measure and plain strategic web marketing to improve the visibility of your website and its effectiveness, not only on search engines

Optimization based on the strategy established to achieve the best possible results (visits and conversions)

Changes aimed at the HTML code and the structure of your site to make it as much as possible “loved” by search engines. Only if necessary, Restyling / Redesign of your site

Optimization of the contents already present on the site and creation of new ones every month. If we consider it necessary, we will also create a dedicated blog linked to the site and periodically write optimized contents.

Management and constant creation of link popularity with quality links, which are essential for positioning

Positioning with written guarantees of results (positioned keywords or increase in traffic)

Detailed monthly report on the activity carried out and on the results obtained

IS THE RIGHT SOLUTION FOR ME?

This service is ideal for you if:

Want to get online visibility for your company across the country

Your target market is medium or medium-high competition

You want to entrust the management of your online presence to professionals who guarantee you the best results

You want the guarantee to be well positioned on search engines

You want the certainty of being followed by experts with monthly assistance and reporting

Request a personalized offer for the SEO BUSINESS service

The SEO BUSINESS service has a minimum cost of $600 per month for at least one year of activity. Depending on the specific requests, the monthly cost may vary (even significant).

SEO ENTERPRISE

DESCRIPTION AND ADVANTAGES OF THE SERVICE

A complete service for managing and optimizing your presence on search engines, with a person working just for you!

With SEO ENTERPRISE we provide a resource dedicated only to your project for the duration of the contract.

Not only do we offer you goodwill, consolidation and maintenance of the results achieved, but also the certainty of being followed daily by an expert who only works on your project, as if it were part of your company.

Here’s what you’ll get:

In-depth analysis of your site, the best keywords and competitors

Publishing Plan to measure and plain strategic web marketing to improve the visibility of your website and its effectiveness, not only on search engines

Optimization based on the strategy established to achieve the best possible results (visits and conversions)

Changes aimed at the HTML code and the structure of your site to make it as much as possible “loved” by search engines. Only if necessary, Restyling / Redesign of your site

Optimization of the contents already present on the site and creation of new ones every month. If we consider it necessary, we will also create a dedicated blog linked to the site and periodically write optimized contents

Management and constant creation of link popularity with quality links, which are essential for positioning;

Positioning with written guarantees of results (positioned keywords or increase in traffic)

Detailed monthly report on the activity carried out and on the results obtained

Dedicated SEO: an SEO expert who works every day just for you!

IS THE RIGHT SOLUTION FOR ME?

This service is ideal for you if:

You have a company started and you have decided to get the most out of your online visibility

Your target market is high-priced and requires constant and daily work

You want to entrust the management of your online presence to professionals who guarantee the best possible results

You want a complete service from A to Z that does not worry about anything anymore

You want the certainty of being followed by experts with monthly assistance and reporting

Want a person dedicated entirely to your project

Request a personalized offer for the SEO ENTERPRISE service

The SEO ENTERPRISE service has a minimum cost of $1700 per month for at least one year of activity . Depending on the specific requests, the monthly cost may vary (even significant).