Digital Marketing Services 2018-06-05T10:57:12+00:00

Digital Marketing Services

The marketing activity is nothing more than a series of actions aimed at achieving its targets by a company that offers any product or service. Since most of our customers, whether acquired or potential, express themselves and inform themselves through the web, to reach the latter, companies can no longer turn to the other side, but must tune in on the same channels. This does not mean stop doing “traditional” marketing and jump on digital marketing, as if it meant a drastic break with the past. With digital marketing, the company continues to promote its brand, but simply does so through the tools that the internet offers.

Why we can talk about web marketing is a necessary condition for the online presence of the company, primarily through the website, but also through social networks that are more suited to the type of activity carried out.

Creating a business space on many channels, on the other hand, can be counterproductive for several reasons:

– not all social networks are adequate for the type of activity that takes place;

– keeping a company page alive requires the use of not indifferent resources and energies, so it is better to focus on a few channels, but to take care of them in the best possible way.

The online presence of the company, however, cannot serve as a mere showcase for the activity carried out: the next step to be taken is to set up a marketing strategy that is in line with the business and that goes well with the business context where the activity is inserted.

To implement a strategy of digital marketing in concrete, it is better to use the following tools:

Having the right tools counts, knowing how to use makes the difference!

The marketing activity is nothing more than a series of actions aimed at achieving its targets by a company that offers any product or service.

Since most of our customers, whether acquired or potential, express themselves and inform themselves through the web, to reach the latter, companies can no longer turn to the other side, but must tune in on the same channels. This does not mean stop doing “traditional” marketing and jump on digital marketing, as if it meant a drastic break with the past. With digital marketing, the company continues to promote its brand, but simply does so through the tools that the internet offers.

Why we can talk about web marketing is a necessary condition for the online presence of the company, primarily through the website, but also through social networks that are more suited to the type of activity carried out.

Creating a business space on many channels, on the other hand, can be counterproductive for several reasons:

– Not all social networks are adequate for the type of activity that takes place;

– keeping a company page alive requires the use of not indifferent resources and energies, so it is better to focus on a few channels, but to take care of them in the best possible way.

The online presence of the company, however, cannot serve as a mere showcase for the activity carried out: the next step to be taken is to set up a marketing strategy that is in line with the business and that goes well with the business context where the activity is inserted.

To implement a strategy of digital marketing in concrete, it is better to use the following tools:

Marketing through search engines (SEM)

As long as we were children all our “why” whirlwind in our heads were directed to the mother or to other unfortunate family who were nearby and had to give an appropriate response to our unbridled curiosity. Today, for all the questions or needs that arise we are looking for an answer and a solution on search engines, therefore for companies the opportunity is excellent to become resolved of the needs that the user manifests. How? Through Search Engine Marketing, which represents all the strategic promotion activities of its website (or other landing page) to generate traffic through search engines? The purpose is precisely to reach a specific subject that declares its need to search engines by providing advice and suggestions relevant to the issue.

HOME | ABOUT US | CONTACT US | SERVICES PORTFOLIO

Who decides whether our content on the site or on the company blog are relevant to the research done by the user is the same search engine, using complicated algorithms. Search engines reason by keyword, so it is essential to write texts that contain the same magic words entered by the user. In this regard, every self-respecting business site must be optimized for search engines.

The optimization (SEO – Search Engine Optimization) allows the company to place itself in a good position on search engines in a completely organic that is to say without having to resort to any payment. If the organic flow is difficult to achieve, there are also paid instruments to be used. There is however a little ‘skepticism on the part of users on paid results, so the best way to be found by them is to put themselves in their shoes by asking a question that they could look for and then give a valid answer with  content of value on their online channels .

Display marketing

Online paid advertising is not, however, to be demonized. Indeed, it is a good way to make your company visible and can also be realized through banner ads, sponsorships on social networks. What happens is an operation not dissimilar to the acquisition of advertising space on the billboards, with the substantial difference that, while with traditional advertising you do not know who could come across our ad, when you make an online sponsorship campaign you can set a predetermined public that will be achieved, but above all it is possible to measure the results obtained.

The display marketing is a great way to publicize the company brand and then  acquire new contacts  which, however, must be kept warm by proposing always interesting content, thus accompanying them towards the completion of the purchase.

Marketing through social media

With social media you do not sell! Social platforms are a great environment where you can understand the needs of our targets and interact with them. We understand if the needs of users are projected towards what we can offer and, if this is not the case, we can make the company’s activity visible by making a latent need emerge in the target.

Be careful that social media do not become a double-edged sword for your company: on the one hand they are a fast and direct way to promote your business, on the other a possible problem for the same by customers not satisfied by the product or from the service purchased.

Another important issue for those who decide to open a corporate page on a social media is constancy:   once opened the page needs content that attracts our targets and should always be populated. Content that must be light, but not frivolous.

It is said that a company should open as many corporate pages as there are social media in circulation. The identification of one or two social networks can be more than sufficient. The important thing is to have a good medium-long term editorial plan so as not to risk that the pages die at any moment.

Email marketing

The fulfillment of the marketing strategy through the email can be done either by sending direct mail to our contacts (it is the otherwise known DEM – Direct Email Marketing) or the periodic sending of an email to those registered to our newsletter.

The communication via email is still the most used because it carries several advantages:

– it is of immediate use, so the transmission of the message you want to communicate is direct;

– it is among the most economical means and that allow a particularly high ROI (about € 40 for every Euro invested, according to the Direct Marketing Association);

– sending a periodic newsletter to those who signed up allows you to keep warm the relationships that have been created with the various subjects (customers, prospects, investors, etc.).

  1. Last but not least: the contents

The content is everything: it represents the true fulcrum of a strategic and studied online presence.

It is totally unproductive to have a nice online site, navigable from any device, if it is bare of content and therefore if it is not able to come to the rescue of a subject who is looking for a solution that we can theoretically offer. As it is completely useless to have a company page on one or more social networks if, from the moment of registration on them, no type of activity has been done.

The website, the corporate pages on social media, but above all the Blog, must be kept alive by populating them with valuable content  that will lead you to become a  point of reference for our target groups , which will become, first of all, auditors and then, if satisfied, ambassadors of our brand.

Therefore, the web and the advent of social media have completely changed the way marketing is done: no longer traditional but innovative, dynamic and above all digital.

Complete web marketing project

A complete web marketing project involves the synergy use of several marketing tools (for example SEO, Google Ad Words, Facebook ADS, Social Media Marketing, Email Marketing etc.), but which of these tools to use (and on which to invest more) it depends on the type of company, the product / service it offers and the sector of reference.

It is not at all said that the same instruments have the same effects in different sectors or for different companies. For this reason, you should always be wary of those who offer you “one size ” solutions that are the same for each client (unless you work only for a specific sector), or by those who say that one tool is better than another in all cases .

For this reason, our projects always start from a careful analysis of the sector, the product, the objectives and the target of our customers.

Only after the analysis will it be possible to identify the best strategy to achieve the objectives, and consequently select on which channels to invest and with which tactics.

The complete project is the solution that certainly requires the greatest investment, but also the one that guarantees the most important results in terms of economic returns .

For the management of a complete web marketing project, we require a minimum monthly investment of $ 1,800 (between management on our part and investment in advertising).

We do not consider requests with lower budgets, because in our experience – over 12 years in the management of web projects in many sectors – it is the minimum investment necessary to achieve significant results.

If you wish to speak with one of our experts, fill out the contact form .