CREATING A BRAND BOOK IS AN ESSENTIAL ELEMENT OF A LARGE CORPORATION Brand book - these are certain rules created for the correct use of corporate identity elements of the organization. Creating a brand book is an extremely necessary step in the process of developing a corporate identity of an organization and most importantly, one of the first. [...]
Corporate Identity Is The Branding Of Your Company. Corporate identity is the combination of graphic, sound and color techniques that guarantee the identity of all products of the company. Buyers and partners perceive better not only products but also all the activities of a company that has its own unique corporate identity! And also distinguish the goods of [...]
HOW BRANDS BECAME FAMOUS The reason for the purchase is a huge secret even for advertisers. Whatever marketers would invent, they won’t be able to completely sort through the causes of human behavior and they will not be able to 100% guess the reaction of customers to a new product. You can do a lot of work [...]
3D visualization of car parts 3D visualization of car parts. For the visualization of complex technologies very sophisticated instruments are needed, which often have to be developed only for the individual problem. Significant is the visualization, for example, in the automotive industry. There are technical design drawings for all car parts. So far, visualizations have [...]
Patient education through 3D animation and 3D visualization Patient education through 3D animation and 3D visualization. Computer-aided 3D animations, especially in the medical field, illustrate complex relationships and processes within the organism and bring them closer to the viewer on the visual level. Whether for patient education, training or product marketing, a 3D medical animation [...]
Sales promotion through 3D visualization apps and mobile devices Sales promotion through 3D visualization apps and mobile devices. One aspect that is repeatedly discussed in connection with the use of media in stationary shops is so-called "show rooming". It's the practice of customers looking at and trying out products in stores, and then buying them [...]
The fascination of 3D buying and selling the future The fascination of 3D buying and selling the future. The use of digital technologies within brick-and-mortar stores has increased dramatically in recent years. On the one hand, customers are increasingly using mobile devices to access additional product information and compare prices while shopping. On the other [...]
Medical Research in 3D Medical research in 3D. In the search for new medicines, 3D visualizations and lifelike models of molecules and compounds enable a whole new approach. These applications of computer technology are increasingly finding their way into chemical and biological research. Gone are the days when chemists and pharmacists had to mix new [...]
Simulated worlds through 3D visualization The modern world is hardly imaginable without simulations: cars and planes can be developed in a resource-saving manner, new drugs are modeled and tested on the computer and weather forecasts become more reliable due to complex models. The ability to accurately model and simulate the real world and make predictions [...]
